Long Term Solutions: The Best Weight Loss Shakes Balance Your Nutrition

There’s no such thing as a perfect diet. According to the food pyramid, we should have all kinds of foods integrated onto our places every single day in order to live a healthy life. The fact of the matter is that tastes change and we will rarely ever want to eat the same thing day in and day out. I mean where is the fun in that. When you set out to lose weight, it can be a challenge not only integrated new foods into your diet, but making sure your body gets what it needs every day. It can get pretty stressful.

The good news is that when you integrate the best weight loss shakes into your diet you can rest assured that you are receiving the best well-rounded nutrition for that day. It should be noted, however, that while the best weight loss shakes give you wonderful nutrient dense vitamins and minerals, it’s always best to still have sit down meals. The best weight loss shakes are only designed to replace up to 2 meals a day. Just so you know! So, if you are interested in learning more about the best weight loss shakes, how they help balance out your nutrition, and why that is imperative to have a successful weight loss journey, keep reading!

They are Full of Vitamins 

The best weight loss shakes should have an array of vitamins and minerals that will not only help your weight loss goals but also your overall health. When you are checking labels make sure the shake has Vitamin A, Vitamin E, Vitamin D, Magnesium, and Potassium. All these vitamins and minerals have an array of different benefits ranging from eye health, to powerful fat burning properties. When you are first starting your weight loss journey it’s important to remember that you need to set your body up for success. A best diet shakes can help you properly.  What that means is that when you lose weight, you should always plan for the long term. Getting weigh off is hard, keeping it off is harder. The best weight loss shakes will not only prep your body for weight loss but help your body maintain its efficiency long after you met your goal weight.

They Have Good Protein

Eating good food isn’t enough. You have to implement a good workout routine to really burn off the fat. The good news is that the best weight loss shakes are designed to not only help with your nutrition, but help you burn fat and build muscle after a workout. It’s like the perfect combo! It’s important to prep your body before and after a workout, and luckily the best weight loss shakes have all the nutrients for both parts. Packed with plant-based proteins the best weight loss shakes can help you take your exercise routine to the next level.

The proteins raise your metabolism, allowing your body to burn more calories and fat. This is important because not only will you be seeing results quicker, it’s actually healthier for your body. This is because the best weight loss shakes have proteins that replenish your muscles post workout. When you work out your muscles get things called micro-tears. While these will heal on their own, the best weight loss shakes give them some much needed help right away. Once these micro-tears heal you are left with a bigger and stronger muscle.

With every meal plan, you also can keep some meal replacement shakes for a proper diet.

Full of Fiber

Fiber is a nutrient that a lot of people lack. If you’re anything like me, the thought of eating a salad is something out of a nightmare. If you’re not a salad person like me, you can get everything a salad offers and more with a diet shake. The best weight loss shakes will have some form or another of leafy greens. Don’t worry, you won’t even be able to taste them, but you’ll get all the benefits. It’s kinda like cheating. Fiber allows your body to absorb all the great things you eat during the day and pass all the not-so-great things. Fiber is critical to losing weight and it helps your body metabolize food faster.

Final Thoughts

It’s hard to plan for the long term, especially if your weight is unstable like mine. However, when you try the best weight loss shakes, it’s easier to keep the weight off in the long term. They break bad habits and help you form new ones, making it easier to keep the weight off after you lose it.

Meal Replacement Shakes: Is Herbalife a Healthy Choice

Depending on the number of pounds you want to drop, weight loss is achievable when using effective products. Meal replacement shakes take the place of the usual food you eat. However, they have all the nutrients you need for a healthy weight. For every shake, you come across, question its safety and efficiency to provide the results it claims to have. Herein is a review on Herbalife shake to help you determine whether to use it or not. 

What is Herbalife? 

It is a meal replacement shake that works to replace your high calories diets. It also contains vitamins to ensure you are having a balanced shake with all the nutrients your system needs. The diet shake has been on the market for decades since its existence in 1980. You can, therefore, trust it to be a credible product. The years Herbalife Company has been in business gives it an advantage of having the experience to provide you with quality products. Rest assured that you are purchasing a shake from a firm that understands its items. 

How Effective Is the Shake?  

When selecting fitness products, the most critical question to ask is whether a given product works or not. It is pointless putting money in an item that does not produce the expected result, which is reducing weight. Herbalife reviews reveal diverse opinions about its effectiveness. Herbalife shakes formula help you to get the excellent result to lose your weight. Some users claim it did not work for them while others praise it for helping them cut pounds. However, the only way to know if the supplement will work for you is to try it first. Herbalife Shake Ingredients 

Herbalife shake comes with 90 calories. They are low enough to ensure you are drinking something that will not increase your weight. Meals with high calories ruin your efforts in losing weight. Nonetheless, the calories should not be too low to cause health problems. 

The 1g fat is excellent. It promotes your body’s fat burning function by ensuring you are consuming as less fat as possible. Healthy fats are helpful as long as they are kept at the minimum. Therefore, regarding fat, Herbalife is worthwhile. 

Every diet shake should have as much fiber as possible. Herbalife contains 3g, which is a little lower compared to other brands. However, its 9g protein is not as bad but could be better considering the sugar level is 9g. The manufacturer can do better in these three areas of Herbalife shake ingredients. Herbalife shake has many other ingredients including soy protein isolate, ginger root fiber, honey powder, and casein. However, it contains sucralose, an artificial sweetener. Thus, if you are after products with all-natural components, this shake does not fall into that category. 

Herbalife Shake Flavors 

From the list of flavors in which this shake is available, you can be sure of finding the best Herbalife flavors you like. They include Dutch chocolate, orange cream, Dulce de Leche, French vanilla, mint chocolate, vanilla, wild berry, café latte, and cookies with cream. The list is quite long. You cannot miss identifying a mouthwatering flavor that suits your taste. The sugar content boosts the taste of the different flavors. 

Side Effects of the Diet Shake 

Users in Herbalife reviews do not mention any side effects after using it. However, there is a questionable ingredient called soy protein isolate. Recent studies associate the isolate with affecting immunity and lowering thyroid hormone levels. For this reason, it is crucial to use the shake for a short while since long-term use may expose you to adverse health risks. 


Now, Herbalife shake seems to be a meal replacement product worth trying. However, its fiber, protein, and sugar levels deny it the privilege to be among the top shakes in the market. However, its calories are fine. Keeping in mind that user reports are showing this shake’s effectiveness, it is worth the try. If you like it and it works for you, nothing should bar you from consuming it. That is not enough. Remember to exercise and stick to healthy meals if you wish to lose weight. 

That way, you stand a chance of dropping significant pounds. Overall, if you are new to meal replacement shakes, Herbalife is a good place to start before gradually shifting to shakes with less sugar, more protein, more fiber, and no artificial ingredients. 

Slim Possible With The Help of Formula 1 Herbalife Shakes

Introduction Herbalife is a renowned brand of health products and nutritional supplements. The brand offers business opportunities in distribution by application of commissions on sale. Most of their clients and customers purchase Herbalife products for various health needs like weight loss and generalized improved health. In this review, we will get into more details about one of their most sourced products.

You will hopefully consider it as one of the best Herbalife shake due to its popularity and demand. Formula 1 healthy nutritional shake features enriched flavors. Some of the flavors include wild berry, vanilla, banana caramel, Dutch chocolate and a range of other flavors.

Uncover the Ingredients

The primary ingredients in the shake are fructose as well as soy protein isolate and a plant-based protein in powder form. You can take advantage of the high level of protein in a simple 9 grams, plus an additional boost of sugar, also in a 9 grams package for daily consumption. The good thing about this product is that when you add milk to your shake, the calories tend to increase.

Milk plays a vital role and has its fair share of nutritional benefits. To begin with, it adds more nutrients to the shake through the introduction of calcium as well as 12 grams of sugar, 12 grams carbohydrate and an additional proportion of 8 grams protein. You could consider using Formula 1 shakes products if you are looking into shedding some extra weight. It works perfectly well when used alongside a combination program. You can consult their professions to administer these set of programs for better results.

They consist of:

  • Quickstart program
  • Advanced program
  • Ultimate program

Though considered one of the best Herbalife shakes, due diligence must be observed when using it. Once you settle on your program, we recommend a variety of combinations of supplements boosters that will elevate and increase the rate of weight shedding.

Does It Work? One of the reasons why they are considered among the best Herbalife shakes is that they are an ideal meal for anyone. Additionally, you will come to realize the programs are very practical and convenient. You are more likely to witness results as long as you follow up on the prescription with due diligence. If you are thinking about weight for medical reasons and fast, this is a good product recommendation in terms of behavioral trait change. Through the shake, you are assured of a nutritional balance and recommended daily allowance of supplement minerals and vitamins. Needless to mention, you should make a medical inquiry or consult a professional nutritionist before embarking on this diet shake.

A normal meal consists of 300- 550 calories or even more. This is very different from the shake which cuts down on calories by up to 100-200%, providing only 170 calories. The remarkably low-calorie content in it means it is essential for weight loss. And in order to ensure the shake is even more effective, you can also incorporate your own supplements at home. Combinations of the Herbalife shake with fresh fruits and nutritional vegetables in form of smoothies is an added advantage. This way, you stand to gain vital minerals such as zinc and phosphonates as well as up to 21 vitamins. You can also combine the shake with some of Herbalife’s’ weight loss pills and products which will increase weight loss substantially.

Here is an example of a typical day on the Herbalife weight loss plan (Obtained from the website program):

  • 08:00 Breakfast – Formula 1 chocolate shake served with skim milk as well as half a banana
  • 11:00 Snack – Medium apple
  • 13:30 Lunch – Grilled chicken breast served along with vegetables as well as whole wheat bread
  • 17:00 Snack – Can of tuna served with iceberg salad
  • 20:00 Dinner –Formula-2 vanilla shake along with half a banana and skimmed milk.

The boosters and food substances added serve the purpose of supplementing this meal plan. You can get a low-calorie diet with such a meal program and it will be like swapping an entire meal (depending on program and combinations) for a short 170 calorie diet shake. This program is very healthy and effective as David Heber, M.D., chairman of the Herbalife-Nutrition Institute & Nutrition Advisory-Board declares.

Product Safety

The product has had its fair share of criticism. Several linked reports claim the product leads to liver injury and in extreme cases, death. However, there is also plenty of research that claims the product is very safe and non-toxic for consumption. They indicate that through tests and evaluations, the product has been found to be very friendly and effective. Going by popular reviews, the product can be termed as safe, with only a few reviewers lashing back at it for one or two mild cases of inefficiency.

No serious case has been established against the product. But as a general rule, you should consult your doctor before using the product. It doesn’t matter if the product is genuinely natural or herbal, remember to seek consultation from relevant bodies before use.

Cost of The Formula 1 Herbalife shake

The best way to access the product is to look it up from a local distributor of the product. You will find most distributor prices sell the best Herbalife shake for 39.90 USD. A convenient program sells for 115.30 USD while a 3-day package for trial purpose sells for 11.95 USD. The combinations vary and range from 194-300 USD.

A TruWeight Loss Review

Have you been looking for a means to shed your weight or burn excess fat calories in the most simple and natural ways? There have been innovations and scientific development that has sourced for various organic and naturally occurring substances. One of the intriguing scientific development is the Tru Weight Loss. 

TruWeight Loss is a weight loss supplement made by the Indian based health company, TruWeight. The medication is to tackle weight issues in a body system based on a standard prescription. The package comes with a combination of TruFix and TruControl. TruFix is the blue colored capsule, while the orange colored capsule is the TruControl. They both work to give the desired effect in weight control within a body. 

The aim of the medication and the answers provided by the capsules include: 

Promoting healthy blood sugar level 

Maximizing chemical nutrients into energy generators 

Decreasing appetite 

Rapid burning of fats through enhanced metabolism. 

The vital ingredients that make up this medicinal formula are categorized into the active ingredients and the control ingredients. 

The active ingredients

Raspberry Extracts: Enzymatic ketones are extracted from the raspberry for hormonal control. They help in the bodily processing of weight loss. They prevent plaque buildup within the arteries. 

Green Coffee Bean: The green tea has been known for its effectiveness in breaking down the adipose tissue. The effect of this is a lowering of the blood pressure rate. 

The Cinnamon bark Extract: From the Cinnamon bark, polyphenols can be extracted. This is a part of the component of the TruWeight Loss. Polyphenols, which are gotten from this plant’s bark have weight control effects. This ingredient in particular help to improve the absorption of antioxidants, thus, lowering the body’s blood pressure. 

Alpha Lipoic Acid: This is also regarded as ALA. It is also an antioxidant that neutralizes toxic chemical molecules. ALA is naturally produced in the body. It converts glucose into usable energy form by the body. The introduction of the ingredient into the TruWeight Loss supplement is a further enhancement to make the body have more convertible glucose. 

Selenium: The presence of selenium in formulas is to boost health properties, to strengthen the heart against aging faults and cancer. Thus, the activities of the heart are preserved from conditions that could be caused by excessive insulin. 

Zinc: is an essential metal element that helps in the defensive mechanism of the body as a part of the immune system. It is a common inclusion in weight loss pills. And more, this essential element is a part of this weight loss formula, guaranteeing safety. 

Chromium polynicotinate: This ingredient is responsible for the regulation of glucose level in the body system. It is also known to avoid coronary diseases in medicinal substances containing them. 

Copper: Copper helps in the production of blood cells, thus avoiding anemic conditions within cells. 

KinetiQ – It is an extract that contains the citrus aurantium. It helps in the catabolic processing of fat. It is notable for rapid effect in the body mass reduction. 

Ferrous fumarate – This, an iron supplement that increases the energy level in the body and the supplication of strength. 

Theacrine – The presence of this ingredient in the TruWeight Loss formula helps to boost the body’s immune system. It also helps to increase the activities of the body by stimulating the internal system to overcome fatigue. 

Vitamin B6 – Known for its metabolic property for fat components, Vitamin B6 is introduced into the TruWeight natural weight loss supplement, 

BioPerine – This ingredient motivates the absorption of inert chemical compounds. It hence increases the body’s energy levels. 

Is the product a Scam? 

No. TruWeight Loss is not a scam. It is a fully tested and confirmed medication before it is sent into the marketing circulation. It is totally natural and safe. 

How it Works 

The formula contains multiple nutrients embedded in various ingredients that help in the metabolic activities of breaking down complex fat components in the body. The glucose level in the body is reduced by conversion into usable adenosine energy form. Thus, the prevention of excess sugar storage, which can lead to further health complications. Also, this supplement reduces the body’s desire for eating, by suppressing the human’s appetite. All these are the way the drug work to provide desired effect in the body for weight loss. 


Tru Weight Loss is an effective, safe and totally natural supplement that works for weight loss in the most natural way possible

Essential pointers on the TruVision brand

The sheer amount of nutritional information on the interwebs is staggering which can make uncovering the truth an almost impossible task. In light of this, today we cast the spotlight on one of the market’s leading brands as we delve deeper beyond fiction to uncover the facts. TruVision Health supplement is the product under the microscope as we look to paint a more detailed picture of a product that truly walks the talk.

Behind the product

TruVision is, in essence, a supplement company that makes different products such as TruEssentials, TruNecessity, and TruHealth.

We recently got wind of some news questioning the supplements’ successfulness with some bad reviews also cropping up although citing ineffectiveness rather than negative side effects as the product’s failing. Thus we set to work to find out whether the reports hold any water and here’s what we established.

TruVision’s product made its market debut back in 2014 targeting those looking to lose weight and its pitch that it could be taken on the go won many people over. The product’s ingredients include:

• Dendrobium
• Caffeine
• Minerals and vitamins
• Bitter Orange
• Green Tea Extract

Caffeine, also found in Green Tea, takes up the role of curtailing appetite; a task it achieves by influencing the action of the central nervous system. Bitter orange, on the other hand, has significant scientific backing proving it instigates weight loss by keeping cholesterol levels in check. The first ingredient on the list, i.e. Dendrobium, has been fronted by Eastern cultures as an excellent digest aid and a combination of all these ingredients paints a rough sketch of how exactly this supplement works.

TruVision Health has suppliers across the country making purchases, which can also be conducted via the company’s website, easy. Further digging also brought to light that there are countless good reviews that credited the product for its all natural approach.

Side Effects?

It’s important to note that this kind of supplement ought to work from within first. It should change our relation to others by, first and foremost, alerting how we feel inside. And aside from a few claims of ineffectiveness, there is really not much else that points to complications from using the product. A sentiment also held by one client who even credited the product for alleviating a persistent stomach problem without causing jitters.

A second user was also joyous in his review thanking the product for what he termed as energy rejuvenation and mental enhancement. At first, he was skeptical about negative side effects but he noticed none whatsoever.

Does TruVision have FDA’s approval?

Yes, it does. While there was a brief confrontation with the Food and Drug Administration about four years ago, the FDA has since given the product the green flag. The ingredients 4-amino-2-methyl citrate (DMBA) and synephrine were the reason for the government watchdog’s concern however the pair has effectively been removed from TruVision Health’s formula. Therefore, the company’s supplements are fully compliant with the Federal Food, Drug and Cosmetic Act.

Customer Experiences

A handful of customer reviews have cited TruVision as having some mild effects. For some, this can be frustrating which is the reason behind their consequent scathing assessments of the product. Countless other reviews, however, were positive stating that the product is not only conveniently simple to order as the timelines are well broken down but also very quick acting.

The experiences vary from one person to the other because of the vast diversity in human physiology. Of the extremely pleased category was one user who said he got exactly what he was looking for in the product and much more as it also bettered his health. Another similarly beaming client who was equally happy with the results also noted that within just two weeks of use, he had lost considerable weight.

In a nutshell, our investigation found nothing wrong with the supplement other than the fact that for some, it didn’t meet their goals as they had hoped however everybody’s different and that’s normal. At the end of the day, TruVision ticks all the right boxes of an excellent weight loss aid.

Final Verdict

Taking into account the larger perspective including the historical information, the reviews and the ingredients; then the product is one that can help make a lifestyle difference. The company by no means works miracles, but they’ll get you heading in the right health direction one step at a time. However, it’s best you be the judge by trying out the product to ascertain whether it is the perfect one for you!

Effective Leaders Go First


Effective Leaders Go FirstEffective leaders go first.

The action of going first is to take a leap of faith. It is putting yourself out there. Making yourself vulnerable. Taking a calculated risk.

Going first is summoning up the courage to step outside your comfort zone and try something new.

This means putting your inner fears aside. It means not caring what others around you will think. (You can’t please everyone all the time.)

In Leadership, going first means you set the example. You walk the talk. You are the first person to admit when you make a mistake.

It also means that when you’re building trust in teams, that you Go First. Be the first to place your trust in your team – that they know what they are doing. Trust that the people around you have the skills and abilities to get the job done.

In Leadership Going First also means that you are the first to extend a hand and help others around you. You are constantly asking others “How can I help you?”

Is Going First easy?

No. But waiting for others to reach out to you creates success in waiting.

Don’t fear failure so much that you refuse to try new things. The saddest summary of life contains three descriptions: could have, might have, and should have.” – Louise E. Boone

Guest Expert:

Chantal Bechervaise resides in Ottawa, Ontario and is a lifelong learner with a strong thirst for knowledge. She has experience in recruitment and human resources in the private, non-profit and public sector. She blogs about HR and Leadership topics, and her areas of interest are anything related to HR, leadership, social media and branding.

You can connect with Chantal on her blog Take It Personel-ly, on Twitter @CBechervaise and on Pinterist at crbechervaise.

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Networking Tips: Sincerity Overcomes Skepticism


Networking TipsAfter my last post titled “How to Network for a Job: Give Before You Get“, I had a great email from someone asking for additional networking tips…

“How do I make sure I am not the slimy guy who’s just helping people to get favours? How do I make sure that I stay genuine?”

I appreciated the note, and it’s a great question!

I think each person has to ask this of themselves each day.

Zig Ziglar, an exceptional motivational speaker, often used to say:

“You can get everything out of life that you want! …if you help enough other people get what they want.”

I believe that’s true. However, I also believe that motives and the heart with which you do those things matters greatly as well. If it’s clear that you are “the slimy guy who’s just helping people to get favours”, it’s unlikely that most of those favours will ever materialize… AND you’ll have a reputation as a “slimy guy”!  Don’t be that guy!

The answer is… Sincerity.

If you sincerely want to build relationships, and be a blessing, a pleasant surprise, a welcome connection, a valued resource and a friend to those you meet, it will become evident. It will be evident in your words, in your body language, in your face, and in your generosity.

In the 1970’s TV show M*A*S*H, Hawkeye, in one episode was trying to get a date with a particular nurse, and was having no luck at all in charming her. BJ, his best friend and tent-mate suggested that instead of trying to find a way to play her… he try sincerity. Hawkeye’s response was… “Oh, sincerity, I can fake that!”

It was a funny line, but everyone understood that it was a bad idea. Real sincerity can’t be faked. Faked “sincerity” becomes evident quickly, and the “slimy guy” reputation is born.

Checking your motives and determining you want to be of value to others will make the difference in all of your phone calls, meetings, casual conversations, and interviews as well. Before every contact, remind yourself that you truly want to be of help to the person you’re about to engage. It’s an opportunity for a new professional relationship, or perhaps even a friendship. Take the time in advance and during the conversation to think about who you know, what you know, or what you could offer that would be of help or of value in some way. Not just a token contact name or uninformed piece of advice that you throw out to them, but something that truly hits the mark.

It’s possible, and highly likely many times that you can’t come up with anything… and that’s OK.

However, SINCERELY expressing your desire to be of help somehow goes a long way toward planting a seed for future further contacts.

Don’t fake it, and don’t be the “slimy guy”.

True sincerity will quickly erase whatever skepticism your contact may have… and then they will be much more interested in helping you as well!

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How to Improve Communication Skills at Work


How to Improve Communication SkillsCommunication is without the doubt one of the most important business skills, no matter what industry you are in.

As a Sr. Recruiter and Interview Coach, I have seen many candidates, often strong technically, fail interviews as their communication skills weren’t strong enough.

Most of us process huge numbers of messages every day. However, effective communication is also about understanding the emotion behind the information. Effective communication can improve relationships by deepening your connections to others and it enables you to communicate even negative or difficult messages without creating conflict or destroying trust.

Here are some tips to improve your communication skills at work:

Most of us are terrible listeners. Instead of truly listening to what the person is saying, we interrupt, think of our response, or think we already know what the speaker is going to say next. To become a better listener, practice fully focusing on the other person. If you are checking text messages or doodling, you’re almost certain to miss nonverbal cues in the conversation.

Avoid interrupting and seeming judgmental. In order to communicate effectively with someone, you don’t have to like them or agree with their ideas or opinions. However, you do need to set aside your judgment and withhold blame and criticism in order to fully understand a person. The most difficult communication, when successfully executed, can lead to the most unlikely and profound connection with someone.

Lastly, show your interest in what’s being said. Nod occasionally, smile at the person, and make sure your posture is open and inviting.

Pay attention to non-verbal communication.

Body language can tell you just as much as what a person says, if not more. The way you look, listen, move, and react to another person tells them more about how you’re feeling than words alone ever can.

You can enhance effective communication by using open body language—arms uncrossed, standing with an open stance or sitting on the edge of your seat, and maintaining eye contact with the person you’re talking to.

Find out preferred way of communicating.

Everyone has a different communication preference.  I love email, but others would rather pick up the phone and talk, text, or even use social media or instant messaging to relay something. Respect the person you’re trying to contact and use the method they seem to prefer. If you’ve called someone several times and always get their voicemail, but the person is always quick to respond to email, switch to email instead.

Consider your tone.

The problem with email and social media is that it can be difficult to determine the tone. It is easy to come across as angry or pushy, so avoid using many exclamation marks in your emails and if you’re angry or upset, take a few minutes to cool down before responding. If possible, meet in person, so nothing is misconstrued.

Check your grammar.

Always proofread anything you type. If you’re not great at catching errors, use Spell Check or ask someone to proofread your emails/letters.

Rephrase what you hear.

Restating what your co-worker or boss says to you by repeating the important points shows you are listening and understand what you were told. It gives both parties a chance to clarify if there is any confusion.

And finally, never stop improving. Effective communication is a skill you must practice. Observe how others respond to your communication to clue you in on areas for improvement.

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The 20-Point Job Search Game Plan


Job Search Game PlanAutumn is football season and as I listen to the TV analysts handicapping each game two words are ubiquitous in their conversation when they discuss what it takes for each of the two teams to win. These words are ‘Game Plan’.

In football, more than in any other sport, regardless of the disparity of talent, a game can be won or lost based on a coaching staff’s game plan designed around their teams’ strengths and the perceived weaknesses of the opposition, with the deciding factor lying in the execution and the coach’s ability to assess and adapt midstream as needed.

This is also true about conducting a job search; however we substitute the phrase Job Search Action Plan for Job Search Game Plan.

For a successful job search you need to define your goals, create a step-by-step Action Plan with defined benchmark and results, and you must commit yourself to execute and adapt the Action Plan to the best of your ability. For executives and professionals at a senior level it is helpful to have coaches and advisors help you throughout the job search process.

Here are 20 basic steps I recommend incorporating into a job search game plan.

1: Define the job/s you’re seeking and the Hire Profile of the ideal candidate employers are seeking to interview and hire.

2: Define, qualify and quantify your qualifications, strengths and weakness based upon the Hire Profile.

3: Identify your relevant achievements and accomplishments based upon the Hire Profile.

4: Investigate how employers for these positions recruit and prefer to receive and process resumes and referrals.

5: Craft a resume(s) with a unique personal brand in the favored style and format based on points 1-4.

6: If you have a DIY resume and LinkedIn profile have it critiqued before (not after) you begin to use it.

7; Prepare all addendum documents you will need for your document portfolio.

8: Craft a generic cover letter that is also adaptable for specific positions.

9: Create a LinkedIn profile with a unique personal brand based on factors 1-4 listed above.

10: Identify existing LinkedIn connections and other people you know who you can reach out to for networking.

11: Set a reconnect and follow up plan for all the existing people you want to network with.

12: Set a goal of acquiring 5-25 new connections each week and define how you will approach them.

13: Identify people who will recommend and endorse you on LinkedIn and how to approach them.

14: Vet your references or have them vetted for you by a trustworthy 3rd party.

15: Identify interview questions you are likely to be asked and prepare brief on point responses.

16: Have people conduct mock Interviews with you as part of the prep process.

17: Research potential employers and how you can get on their radar screens.

18: Make a list of company websites you will check constantly for new postings.

19: Create an Action Plan tracking booklet.

20: Keep focused on working the Action Plan a minimum of 25 to 40 hours each and every week.

These are some of the essentials of a successful Job Search Game Plan, and as in football the desired results are dependent on commitment and the quality of the execution.

As always I am happy to critique resumes and LinkedIn pages and they can be sent to perry@perrynewman.com.

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Where to Start When You Don’t Know How


Online Personal BrandingLaunching a personal website, launching a brand, launching a business. These were some of the key search terms on Google when people wanted to begin building a brand. Many of the personal branding articles share ambiguous advice without real actionable steps to act upon. Launching your brand does not need to take months and months of preparation. What it does require is countless hours sitting in front of a computer and a determined mind to get things done. Here is the secret formula to launching your brand in a nutshell: Vision + Plan + Action= Brand. Decide what you want to do. Decide how you are going to do it. Do it. That’s basically it, but don’t worry. I’ll elaborate.

Design your vision.
Launching your personal brand is easy when you can visualize exactly what it is you want to create. You can design your vision in a variety of ways by thinking through various aspects. You must uncover your unique purpose that drives your passion. With purpose fueled by passion, you are able to imagine all the possibilities available to you and paint a clear picture in your mind of what your brand looks like, who it touches and what it communicates.

Here are some questions to ask yourself:

  • Who is my audience?
  • What do I want to share?
  • What collateral materials must I create?
  • How do I want to be seen by others?
  • What is in my personal inventory?

Having a clear picture of what you want the final product to look like will guide you in the creation process. If you are not crystal clear on what you want, it will become very easy to get distracted because you are not sure of where you are going. Make sure that you are committed to your vision and ready to begin designing your blueprint to success.

Create a plan.
Once you have a picture in your head of what you want to create, you can begin to put together a plan of execution. Think of your brand as a puzzle comprised of many pieces that need to fit together. You have your design, communications, marketing, messaging, aesthetics, etc. Create a spreadsheet and give yourself tasks to complete each day. Below is an example.

Week 1 – Website Design

  1. Monday: Design simple wordmark, pick colors and fonts
  2. Tuesday: Write professional bio
  3. Wednesday: Write contact page
  4. Thursday: Write blog post
  5. Friday: Design website homepage

The most important part of the plan is setting and meeting deadlines. If you do not hold yourself accountable, you will not be successful in creating or maintaining your brand. By breaking up projects into small manageable tasks, you can begin to see progress as you cross each item off your to-do list. Have something or someone to hold you accountable.

Take action!
The last step is to launch. Don’t get so caught up in the planning that no action is taken. Remember that it will not be perfect and doesn’t have to be perfect. If you wait until you are 100% satisfied, you will never launch. You are your own worst critic. Publish the website, start the blog, get on Twitter and figure it all out as you go along. It is a learning process and adjustments and improvements will constantly be made.

Guest Expert:

Emmelie De La Cruz is speaker, trainer and consultant in the areas of social media and personal branding. Through her courses and workshops, she teaches millennials how to use social media strategically and develop a digital identity that will help them succeed professionally. When she’s not working with students, she’s training higher education administrators on social media and managing John Jay College’s student life channels. Meet Emmelie on Twitter (@EmmelieDeLaCruz) or learn more at thebrandingmuse.com

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